Example #1: Pimp My Jeans

Mass Customization is a very prominent force on the internet and is a part of most businesses today. Our first example of Mass Customization is a website called Pimp My Jeans. http://www.pimpmyjeans.com/

This site allows you to build and create your own pair of custom jeans. They have many different options available for the customer to choose from. You can choose to have your jeans bleached or bedazzled and you can choose if you want your jeans in a boot cut style or straight leg. They allow you to do many different designs, written or patches. Basically you can have any type of idea and they will be able to make you, your very own custom pair of jeans.